There are different ways to create a killer product from
scratch. But for the purpose of this post, I am going to list and explain 5
unique ways to create your own information product from scratch.
Product
Creation Method #1:
“Use Private Label Content”
This is simply a
product created by someone else. One of the easiest and quickest ways to
product creation is to look at purchasing existing products that you can
privately label and then resell as your own. Private label rights give you all the
benefits of having your own product without the time and effort of creating it
yourself.
All you have to do is check the terms of your PLR content
provider. If he/she allows you to repackage it into products and re-write it,
you're all set to go. You may have dreaded the idea of creating a book
from scratch, but you needn't worry about creating a book with private label
content. It really isn't all that hard; and it's rarely time-consuming. In
fact, if you have no interest in making the product unique, you can simply
replace the author's name with your own – and immediately put it up for sale.
I personally
recommend editing the product before selling it. This would give it more
originality and style. If you want to do that, this is what I suggest:
i.
Edit the PLR content. Not all PLR content is cleanly
edited. You will want to give the articles a quick glance to make sure they do
not contain any grammatical or factual errors. If, for instance, you're selling
a marketing product and you're an Internet marketer, it could be quite embarrassing
if you take credit for factual errors your PLR content provider made.
ii.
Make the document look nice. Bold and underline chapter
titles. Use a clean font, such as Georgia, Tahoma, Verdana, or Times; and make
it large enough for readers, but not too large (otherwise it will look like you're
overcompensating for a lack of content). Size 14 may be reasonable. Create a
clear table of contents. And, if you want to score points with your customers,
create a clean internal-linking system, so that your table of contents links to
book chapters. You can easily do all of this using Open Office.
iii.
Turn your word processing document into a PDF.
Now you are ready to sell your product.
But you don't have
to stop there. You could do something that most PLR product buyers don't –
something that would make your product stick out from the rest. You could take
your book and convert into audio or even video; and either package it with your
electronic book or sell it separately.
Once
you've completed these steps, you should have a high-quality professional
product. All you need to do is market it.
Product
Creation Method #2:
“Interview an expert in the field”
Another fast and
cheap way to make a product is to interview an expert in the field – either on
audio or through email. Not only will this make for a fast, cheap product
creation process, but it will also give instant-credibility to whatever it is
you create.
Alternatively,
rather than imposing a long interview on a single expert, you could ask for the
expert opinions of multiple people. For instance, I once created a report which
basically asked one question:
“Nigerian food
that burns fat?”
I asked about 15 top marketers and compiled it into a report I
used as a lead generator. When a potential buyer sees that the wisdom of 15
experts is packaged into your single report, they'll have a tough time
resisting it.
Additionally, if
you're only asking experts to give you about 1-3 paragraphs worth of advice,
they're not going to fiercely resist your proposal. Instead, they will probably
be more than happy to give you advice; and to be lumped into the category of
expert, along with other people they may admire.
So there you have it:
find an expert or experts, interview them on audio or via email, package it in
a flashy way; and, in no time, you'll have an excellent product that you can
sell to your hungry audience.
Product
Creation Method #3:
“Outsourcing”
This is a very
common method used by most marketers today If you're in a bind and need to get
a new product on the market quickly, one of your best options is to outsource
the entire product creation process.
An easy way to do
this without spending a kobo, is to go to various free download website ad
source for the information you need to create your own product. Since this
website will have tons of e-book and software, you could easily do a research
and carefully pick out the set of already made e-book and software that would
suite your product and use the steps laid out in method 1 to repackage your
product. www.greenhatworld.com
is a perfect website to carry out a product outsource. Please be careful not to
lift the product exactly as they are. Always at your twist. For more website, just Google this keyword
“Best free download website”
Or better still,
just do an in-depth Google search on the product you are about to create
Product
Creation Method #4:
“Use article from article directories”
Initially,
you might think the idea of taking freely available information (i.e. articles
from a directory that is free to browse) and bundling them into a book isn't
exactly the brightest product-creation strategy in the world; however, in order
to think that, you'd have to ignore how well repackaged anthologies and
classics volumes have sold over the course of decades...
Indeed,
repackaging, aggregating, and/or putting your own “twist” on something that
already exists does add value that customers are willing to pay for. People who
buy your product may technically have access to all of those sources, but if they
don't know they exist – or if they don't want to shift through all of the
garbage to find the few gems – then you have provided a helpful service: you
have conducted the research and have compiled high-quality information for
them.
Product
Creation Method #5:
“Make a video tutorial on a product or skill”
On a daily basis,
people under-use most software programs on their computers. Whether at work or
at home, people tend to be clueless when it comes to fully-employing the
features of Excel, PowerPoint, Dreamweaver, or other popular software products.
Even though all of
the information is right there (somewhere in the help index), users are
generally disinclined to explore and find out new things if they have to sift
through a lot of text. Instead, they usually work with the 1-2% of the features
that seem most obvious to them.
This leaves an absolutely massive opening for you as a product creator. All you have to do is take instructions that are already there – stashed away in some obscure index – and put them in video format. People tend to find video tutorials far more accessible than book tutorials; and, for that reason, are more likely to watch a video series on, say, Excel than they would be to crack a 800-page book that exhaustively explains Excel (or search through a large, confusing help index that does the same).
There are several keys to being successful with this method. The first is breaking up the videos into categories that make sense and are accessible. If each video is 3 hours long, that isn't going to help people a whole lot if they need a quick tip for making graphs or databases. Instead, try to break them up into smaller videos with focused tips.
Another important
thing to consider when you make videos is how to present the material. If you
simply fly by the seat of your pants and don't write a script, you're more likely
to confuse viewers than to enlighten them. Instead, write a clear script and
practice it several times. Remember that your only goal should be to take
something that is normally confusing and
make it really simple to understand.
make it really simple to understand.
You don't have to
apply this to Excel, Access, or PowerPoint. Instead, think about how it could
work in your particular field. If you love sport betting for example, try this:
come up with a list of ten things that stackers do often, but tend to do wrong.
Take vfl sport betting for instance: many people do it, but many get it wrong.
All you'd have to do
here is create some videos of you playing or placing a bet on vfl sport on
either Nairabet or your preferred bookmaker. You could then give a step-by-step
explanation of what you are doing and why; and then explain what common
pitfalls are and how viewers can avoid them.
IN CONCLUSIOn
When you creating a product,
just make sure you do a proper research so as not give a wrong or empty
information to your audience. Any product can be created from any category if
only you put an extra effort to make yours unique. Do not over promise your
audience, so as not to under deliver.

This comment has been removed by a blog administrator.
ReplyDelete